National Brand - Brand
- The brand name of a product that is distributed nationally under a brand name owned by the producer or distributor
- As opposed to local brands (products distributed only in some areas of the country)
- And private label brands (products that carry the brand of the retailer rather than the producer
- ) National brands must compete with local and private brands
- National brands are produced by
- Widely distuted by
- And carry the name of the manufacturer
