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'Ni Hao Hotels' the way to win Chinese hearts and minds - A comparison of the perceived fit of international hotel companies in China and the United Kingdom and their internationalization strategies
59.00 €International hotel companies (ihcs) are perceived as the most global industry in the service sector. it is universally recognized that the choice firms have to make is how global or how local they need to be, or to put it in another way, which elements of their service, products and operations can be globalized and which elements need to be local.
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