Impossible to ignore
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impossible to ignore creating memorable content to influence decisions

Very good publisher overstock or return with minor shelfwear. may have remainder mark.

Impossible to Ignore: Creating Memorable Content to by Carmen Simon

Impossible to ignore: creating memorable content to influence decisions : hardback : mcgraw-hill education : 9781259584138 : 1259584135 : 11 may 2016 : a groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore-using the latest in brain science.

The Too-Important-to-Fail Conundrum: Impossible to Ignore and Difficult to Resolve