Cases in advertising
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Cases in Advertising and Marketing Management

Online instructor manual (login required)creative brief form (figure 8.1) (pdf file) students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process.

Applegate, Edd: Cases in Advertising and Marketing Management

Erscheinungsdatum: 12.10.

Livro - Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Livro - cases in advertising and marketing management: real situations for tomorrow's managers.

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Advertising Management in a Digital Environment: Text and Cases

International Advertising Law: Problems, Cases, and Commentary