Brand equity
1-4 of 123 results

strategic brand management building measuring and managing brand equity 4th

Designed exclusively for ann taylor factory. click here to review our pricing policy.

strategic brand managment building measuring and managing brand equity

Adesivo araldite hobby 16 gramas - 10828500700 - tekbond.

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

For courses in brand management. create profitable brand strategies by building, measuring, and managing brand equity strategic brand management: building, measuring, and managing brand equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity.

Managing Brand Equity

Looks at the intangible value of company name, brand, symbol, and slogan, and discusses cases in which this brand equity has been used successfully or poorly.

Burger, Michael: Brand Equity and Brand Value

Erscheinungsdatum: 08.10.

Pillai, R: Brand equity as an end result of customer satisfa

Erscheinungsdatum: 09.10.

Hohenberg, A: Green Brand Equity. Eine empirische Studie zur

Erscheinungsdatum: 01.09.

Behre, Sebastian: Der Einfluss von Neuen Medien auf die Brand Equity

Erscheinungsdatum: 08.05.

Simovic:Brand Equity: Consumer Based Br

Erscheinungsdatum: 19.12.

KIMPAKORN:Service Brand Equity

Erscheinungsdatum: 01/2011, medium: taschenbuch, einband: kartoniert / broschiert, titel: service brand equity, titelzusatz: the linkage between internal and external branding, autor: kimpakorn, narumon, verlag: vdm verlag, sprache: englisch, rubrik: wirtschaft // management, seiten: 168, informationen: paperback, gewicht: 267 gr, verkäufer: averdo.

Attri:Customer Based Brand Equity of Oi

Erscheinungsdatum: 21.05.

Tan:Malaysian Fast Food Brand Equity

Erscheinungsdatum: 27.07.

Kirsch:Brand Equity in the Banking Indu

Erscheinungsdatum: 26.02.

Hussain:Brand Equity: A Consumer Perspe

Medium: taschenbuch, einband: kartoniert / broschiert, titel: brand equity: a consumer perspective, titelzusatz: an empirical study, autor: hussain, nazia, verlag: lap lambert academic publishing, sprache: englisch, rubrik: wirtschaft // werbung, marketing, seiten: 112, informationen: paperback, gewicht: 185 gr, verkäufer: averdo.

El-Hennawy:Is Brand Equity measured by

Erscheinungsdatum: 16.12.

Shyle:Brand equity dimensions of mobile

Erscheinungsdatum: 24.01.

Voleti:Measuring Brand Equity from Aggr

Erscheinungsdatum: 27.06.

Dave:Brand Equity Dimension & Buying Be

Erscheinungsdatum: 30.11.

Weindel:Retail Brand Equity and Loyalty

Erscheinungsdatum: 19.09.

Mastroianni, Fotini: The role of viral advertising in brand equity building

Erscheinungsdatum: 06.04.

Brand management. Measuring the brand equity of Decathlon in Portugal

Erscheinungsdatum: 26.04.

Veselinova, E: Building Brand Equity and Consumer Trust Thro

Erscheinungsdatum: 10.04.

Pattajoshi, Biswajit: END OF POVERTY AND IMMORTAL BRAND EQUITY SOUL CODE

Erscheinungsdatum: 23.05.

Blokdyk, Gerardus: Brand Equity A Complete Guide - 2020 Edition

Erscheinungsdatum: 23.10.

Blokdyk, Gerardus: Brand equity Complete Self-Assessment Guide

Erscheinungsdatum: 30.04.

Blokdyk, Gerardus: Brand equity A Complete Guide - 2019 Edition

Erscheinungsdatum: 18.06.

Green Brand Equity. Eine empirische Studie zur Interdependenz zwischen Markenqualität und Markentreue

Studienarbeit aus dem jahr 2014 im fachbereich bwl - marketing, unternehmenskommunikation, crm, marktforschung, social media, note: 1,0, privatuniversität schloss seeburg (fakultät für betriebswirtschaftslehre), sprache: deutsch, abstract: die vorliegende studie setzt sich mit verschiedenen einflussfaktoren auf den unternehmenswert auseinander. dabei soll die aktuelle literatur um einen beitrag zur interdependenz zwischen markenqualität und markentreue erweitert werden, wobei die markentreue als ein zentrales konstrukt für nachhaltiges wirtschaften behandelt wird.

Consumer Responses to "Rebranding". The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios

Bachelor thesis from the year 2014 in the subject business economics - company formation, business plans, grade: 1,3, university of bayreuth (rechts- und wirtschaftswissenschaftliche fakultät), course: abschlussarbeit am lehrstuhl für marketing, language: english, abstract: rebranding is a frequently used marketing measure whenever corporations strive for changes in the physical elements of their brands or their brand management. this paper analyzes how consumers' brand awareness and brand image is affected, when consumers are confronted with altered brand names and symbols.

Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling

Master's thesis from the year 2013 in the subject business economics - miscellaneous, university of wales institute, cardiff, course: mba, language: english, abstract: brands and brand equity are two of the most powerful concepts in current marketing thinking. the reason' why' it is of importance can be plainly seen by the enduring value it has for the consumers.

Os antecedentes e as dimensões do brand equity: - uma comparação entre marcas de vestuário de fabricantes e de lojas da cidade de Fortaleza

MANAGING LUXURY BRANDS - Improving and Sustaining Brand Equity through Brand Imagery

Although perceived as not influenced by the current recessive economy, the luxury brand sector was hit severely by the economic downfall. dropping sales figures, changing consumer mentality, price downs up to 70%, are all creating the need for luxury brand managers to sustain and improve brand equity.

Service Brand Equity - The Linkage Between Internal and External Branding

The purpose of this study is to construct an employer brand equity framework and to demonstrate the relationship between employer brand equity to customer based brand equity in luxury hotels. while the employee is core to service brand equity theories, little is known about what characterizes an effective employee.

Brand Equity: Consumer Based Brand Equity In Practice

This book conducts a competitive analysis between three leading serbian fashion brands in the serbian textile industry. the research study was carried out using the customer based brand equity model as the main source of analysis.

Measuring the Brand Equity of Puerto Rico as a Destination Brand

Destinations are developing their branding strategies aimed to differentiate themselves and to attract more tourists, puerto rico is one of these destinations. the objectives of this quantitative study were to validate a customer-based brand equity model based in the consumer perception, measure the brand equity of puerto rico as a destination brand, and develop branding recommendations for the destination.

The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods

Master's thesis from the year 2009 in the subject business economics - marketing, corporate communication, crm, market research, social media, grade: b , lund university, language: english, abstract: the purpose of the study is to provide empirical evidence if the exposure to in-store tv in retail stores does effect customer-based brand equity of the advertised product. the aim is to verify if a causal relationship between in-store tv and brand equity exists.

Impact of Social Media on Brand Equity and Profitability in Nigeria

The main objective of this text book is to provide the readers with a broad framework of the impact of social media on brand equity and profitability in micro, small and medium enterprises using nigeria as a case study. the resulting vision was to create an understanding that was first, and above all else, for the benefit of the readers.

The Impact of Brand Country on Brand Equity

I am akram rahimiyan, i have two bachelor's degrees in software engineering and a bachelor's degree in business management and a master's degree in business management in marketing, and because of my interest in business and marketing research, i have written this book. i hope this book useful for those interested in business and commerce.

Marketing Mix and Its Influence on Hypermarkets Brand Equity - A Descriptive Study on Buyers Perception of the Marketing Mix and Its Influence on Hypermarkets Brand Equity

Brand equity has increased in importance and created the need to develop more complex measures than are now used. customer-based brand equity evolved from brand equity and was based on customer's perceptions of brands.

Effects of Sales Promotions on Consumer Preferences and Brand Equity

The fast moving consumer goods (fmcg) sector is the fourth largest sector in india touching everybody's life every day. with changing profile and mindset of indian consumers, this sector has a constructive potential in the form of semi-urban, urban slums and emerging rural segment.

Is Brand Equity measured by Multinationals in Egypt? - Case Study: PepsiCo. and Henkel

Brand equity is a very important aspect to both, consumers and firms. high brand equities are said to achieve consumer loyalty, increased market share, and therefore, higher profit margins for the company.