New Era
New Era 5950 yankees rhinestone
- In the days before professional sports really caught on to the potential of merchandising
- A prominent Yankees official was said to have remarked something to the effect of not wanting to see every other kid on the street wearing a Yankees hat
- Obviously
- Being the classic
- American franchise that the Yankees are
- That didn't quite work out
- Since then
- The Yankees hat has become a staple in the streets
- Establishing its own sub-culture
- With thousands of people all over the world sporting them daily
